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Media Training

1-Day Media Awareness Course



The object of this programme is to help participants better understand and utilize the media, whether to promote a product or an organisation - or prepare a crisis management strategy. Delegates will be given a series of scenarios and time to prepare for the interviews

What makes a story
What the journalist wants
What constitutes a good interview
The difference between TV, Radio & Press interviews
How to promote your point of view
What to wear
Vocal skills
Body language

TV Interviews
Interviews will be recorded, played back & analysed

Radio Interviews
Will be based on the same topics as the first set of TV interviews to highlight the approaches needed for the different media

Question Time

Analysis of the day

The tutors & coaches

Diana Mather
Diana’s TV career started with Central Television. She then joined the news team at BBC North where she stayed for ten years. For five years she presented 'The Executive Business Channel' for BBC Select, interviewing businessmen and women working in various companies and organisations all over Britain. She founded Public Image in the mid-eighties specialising in image, presentation skills and media relations. It was one of the first companies in the field of image building to achieve formal approval by the House of Commons for advising Members of Parliament in the UK on the whole range of topics relating to their public performance.

Jo Wheeler
Jo Wheeler has been working in the media for over 25 years. She is seen internationally on Sky News as a weather presenter, but has a broad history of radio and television presentation; as a programme lead, news anchor, continuity and more recently in weather. In addition, she has been much in demand as a corporate presenter, both live and recorded, a conference facilitator, a scriptwriter and as a media trainer. Her clients have included the likes of Audi Volkswagen, BT, Boots and British Rail. Her presentations for companies such as Jungheinrich, Pirelli, BT Compaq, IBM and PCL Cygnus have often led to further scriptwriting as she is very technically minded. Her voice has been heard for Barclaycard, Kodak, Central Digital and Marconi.

George Dearsley
Oxford-educated George has been a media trainer and consultant since 1990. He has trained, among others, the CEOs and main boards of the Co-operative Bank, BUPA, Swinton Insurance and concrete products giant Marshalls, football manager Gary Megson and senior figures in EU agencies Europol and drugs unit EMCDDA. He is also a regular lecturer on the prestige FIFA Masters course. In addition, he has run major crisis news management events for Earl's Court & Olympia, the NEC and Manchester Airport. George is a former print journalist who worked on staff for four national newspapers including the Daily Mail and the Sunday Times. He also worked as an on-screen reporter for SKY TV.

Further information

£175 (half day) | £250 (1 day) | £400 (2 day)
All prices are based on a minimum of 4 people per course